Jansportation is the ability to travel back to a time when things were simpler, more idealistic and the world was filled with endless possibilities. Some call it childhood. Others call it freedom. We call it The 70s.

Jansportation implies motion. Something a backpack should never be without. It's also the inspiration for how the company was founded. By three friends who got together to hatch their escape from Cubicle World.

We launched the campaign in the 70s. But ultimately, it could be anywhere, anytime. Because whether you walk, ride, bike or fly, when you bring your Jansport, you've got Jansportation.