A website designed to bring the mini to the people.
Why get upset when things don't go the way you want them to? "Unwind one" and chill out.
(Spec work created to bring relevance to an older brand.) Initial research suggested that college students (and burgeoning hipsters) were purchasing baked beans because of their positive cost-to-calorie ratio. So, I embraced the retro lumberjack look/feel and ran with it - effectively communicating the heritage of the product, but wrapping it with a humor that speaks directly to our audience.
Concept / Design / Layout
Jansportation is the ability to travel back to a time when things were simpler, more idealistic and the world was filled with endless possibilities. Some call it childhood. Others call it freedom. We call it The 70s.
Jansportation implies motion. Something a backpack should never be without. It's also the inspiration for how the company was founded. By three friends who got together to hatch their escape from Cubicle World.
We launched the campaign in the 70s. But ultimately, it could be anywhere, anytime. Because whether you walk, ride, bike or fly, when you bring your Jansport, you've got Jansportation.
Aliens, mermaids, bigfoot, unicorns, and a smartphone with unlimited talk, text and data for just $19 - Believe it.
Wrigley's: "Official Sponsor of Arrivals" global marketing initiative.
People chew gum to help equalize the pressures that develop around the eardrum as planes descend to land. Working in exclusive partnership with Filmaka, the administrator of the global filmmaker network, we decided to run a juried competition to select 20 funny, moving, heartwarming stories that celebrate gum. By placing video content within airline entertainment programming, we developed a unique branded content media plan. Short films running at the end of normal in-flight entertainment programming and prior to the “preparation for landing” videos. This also being a great opportunity for the airlines to sell or distribute for trial Wrigley’s products. The films and samples will work together to solidify a new Wrigley “arrival” ritual.
Concept / Design / Layout
(Concept) Launch creative for a new series that focuses on a teaching hospital that uses interrogation sessions every Monday morning to make sure every doctor is making the best decisions they can.
Concept / Design
