Podium is an innovative big data management solution that automatically onboards, catalogs, and prepares huge quantities of data so as to make it findable and usable. It transforms the traditional data supply chain (requiring IT to find the data you need) into a self-service, on-demand marketplace.

Using the visualization of a multi-colored data stream, I was able to integrate and expand upon their existing color palette and use it to bring cohesion to a disparate number of deliverables.

Contrast Security makes software self-protecting so it can defend itself (and all of the data behind it) from vulnerabilities & attacks.

I created the logo and graphic elements to illustrate the 2 states of protected/unprotected, and then utilized a modified version of their existing color palette to increase the levels of contrast and vibrancy to more alarming levels.

Arrow International, a medical device company specializing in catheterization for the diagnosis and treatment of critical and cardiac care patients, needed a system for its suite of dialysis access products.

I created a comprehensive product marketing suite of materials, then created a trade show theme that was integrated into advertisements and a festive party invitation for the Arrow-sponsored event. The combination resulted in a 67% increase in qualified leads from the previous year.

State Street Global Advisors (SSGA) is a global leader in institutional asset management, entrusted with more than $2.4 trillion in assets. Their needs? A cohesive, but flexible system that appeases the many varied needs of their client interactions. Starting with their newly established brand guidelines, I was able to create a broad range of complementary styles that exemplifies the overarching brand theme: "The Advocate."

Resort Sports Network (now Outside TV) is a national television network that specialized in creating and distributing outdoor-lifestyle content to premier vacation destinations throughout the country.

With more than $354 billion in money market funds and short-term fixed income strategies, SSGA Global Cash helps corporations with large cash surpluses to find highly profitable investments that are low risk and duration.

Because they deal with currencies from around the world, my team created a global currency that could then be used throughout the creation of all of the deliverables.

Aura360 is a specialized adventure sports marketing firm that develops content for sports channel providers. The identity was inspired by the equipment the atheletes use - worn and rounded from hard use.

Concept / Design / Layout

Advertising to designers is difficult, they're notoriously jaded. So why not let them make the meaning?
 

While working with State Street’s Defined Contribution offering, i was the visual lead in creating one-off campaigns targeting new business opportunities. This concept for GM was based on the simple idea of using heavy metal music (well, maybe more of a rock/pop) to a purveyor of heavy metal vehicles. Suffice it to say, it got their attention - and eventually, a significant investment portfolio.